Product marketing manager reddit job description Product Marketing Managers play a crucial role in positioning products in the market. Fast forward to about 6 months ago. The words are used so loosely that the description could entail anything these days. Can’t take a full funnel/full channel approach to marketing without expertise throughout the team. Dec 4, 2023 · An Instagram Influencer Marketing Manager Job Description. Sep 7, 2022 · Let’s take a look at the product marketing manager role and how it differs from the standard product manager job description. However, my experience has proven me wrong. I'm comfortable enough to do these things as part of a team very well, however some of these job descriptions essentially sound like you are the Director Of Marketing. Since then, I’ve spent the last 5-6 years in Product Marketing, and most recently moved to a Director of Product Marketing for a product/market vertical. For an example helping Facebook decide how to market their new cryptography security in whatsapp messages to allow consumers to feel safe using the product. First, a job description outlines a role to potential candidates, but it also serves other goals. Oct 9, 2024 · Product design and product management are closely related jobs, and product managers play both roles at many companies. Any other questions I'm happy to answer Although the Scrum guide defines product owner as a business role, for many teams, the product manager is more like a business analyst, working primarily with development. Product marketers are supposed to get these products off the shelves and to the customers. Hi r/marketing. The technical aspect is handled by the tech team. 1. 14 votes, 26 comments. In case anyone knows the answer to it. I hate my job. caveat: product managers are not project managers. Oct 3, 2018 · By applying to this Product Marketing Manager role at Google, you will be considered for both B2B and B2C marketing opportunities across our marketing organization. You’ll be responsible for presenting our products in ways that will strengthen our brand and boost sales. But that’s not a bad thing! Responsibilities of the Marketing Specialist. If you want to do analytics, look for those roles. A small start-up of 2 to 20 employees probably has only one product manager, and that poor guy has other responsibilities as well. I understand product manager as someone who is market, customer and business focused. Ideally I'd look to know what tools other marketers find useful for planning strategies and scheduling social media content. -Manage cross-functional relationships with teams such as Product Marketing, Legal and Comms. Marketers use the vision to market the product and enhance product outreach so the target audience can discover the product. You will join a dynamic and fast-paced environment and work with cross-functional teams to design, build and roll-out products that deliver the company’s vision and strategy. Mar 4, 2025 · *The $75 Sponsored Job credit offer is only available for new accounts in the US that post a job and expires one year after account creation. We use Domo and Super Metrics. On a marketing lead salary… Day to day, If I get one task complete in a day I’m very happy. But it changes often. Hopefully this helps! Here is the gist of the JD, top-level requirements and day-to-day listed items:(didn't include years of experience requirements or degree requirements. Entry levels roles will have”Associate” in them sometimes. ) but a lot of the openings that I could potentially be qualified for are for a Product Manager. Candidates seeking a product marketing manager role should be prepared to share examples of times they have successfully worked on project teams across an organization. The reward for a job well done is another, harder job. I don't necessarily hate what I do, just the company and the particular job. The job description is therefore a description of the ideal candidate. Below, I share the five paths, in descending order of ease, for aspiring product managers to get their first job. Actually, I remember the Corning recruiters pitching the fact that when you account how little they work and how cheap Corning, NY is compared to NYC, their equivalent hourly pay was like 2-3x Aug 3, 2023 · Rian van der Merwe’s portfolio (Rian is a product manager with a background in UX) Taylor McCaslin’s product management portfolio (Taylor is a product manager specializing in SaaS products) 5. One thing to note: no actual hiring manager cares. 3-The technical enablement and collateral for supporting mid to late stage of the sales funnel are now Dec 27, 2024 · Reddit Inc. A marketing manager may mean you're the one person doing everything for a small company. Hi all. You may know me from such reddit posts as: The Big Marketing FAQ You Didn't Know You Needed, How To: Questions to Ask In a Marketing Job Interview, How to Get Marketing Experience Before You Graduate, Three Simple Things My First Boss Taught Me - Which Impacted My Entire Career, and of course Things I wish someone told me when I was in college. FWIW it’s highly dependent on the company you’re at and whether they foster your growth. According to one of my Product Manager colleagues - who identifies himself as 'pure' product management - he identifies all activities *outside* of 'requirement gathering, product spec, and engineering interactions' as diluting his product management chops. Product Marketing is probably the last “speciality” to be added to a team, because up until the function is added, every channel owner is doing a little bit of product marketing work, but it usually ends up a bit inconsistent, disorganized, and disconnected from product Product manager is responsible for the success and failure of a 'product' which is either a feature of a service or a stand alone product. We are looking for a Product Marketing Manager to lead our outbound marketing activities. In fact, I tend to find most mid-level marketing-related job titles to be meaningless and the individual employer's job description being what matters. Larger organizations might offer both junior and senior-level product marketing manager jobs, giving employees the opportunity to advance to a career in product marketing management. I always felt that CPG Brand Management and Tech Product Marketing were the two sweetest spots outside of some strategy LDP for a company like Corning. The job description isn't meant to describe the job; it's meant to describe the job opening, which is a human vacancy. e. Experience: One to three years. Roles are available in, but not limited to, the following groups and product areas: Ads, Brand and Reputation, Acquisition, Go-to-Market, Growth, Partnerships, Google Play, Hardware 6 Key Responsibilities of a Product Marketing Manager. A Software Product Manager is a professional responsible for guiding the success of a software product and leading the cross-functional team that is responsible for improving it. . Mar 26, 2025 · How to become a product marketing manager Becoming a product marketing manager involves getting the right amount of education, training and experience. Government & Nonprofit Marketing Manager Responsibilities-Lead relationships with global partner teams who manage relationships with governments and nonprofits, prioritizing requests and acting as a strategic partner. Mar 6, 2024 · Software Product Manager job description. true. A product manager is the person who drives the development of a product, defining its strategy, roadmap, and features. Since product marketing managers work with cross-functional stakeholders, they must be collaborative. Pros: a more flexible work environment than other options. - Include the skills you're the most comfortable being interviewed on - Only use a combination of hard skills and soft skills when outlining your work experience . For example, technical product manager, marketing product manager, etc. so where a general marketer might be expected to maintain a steady growth rate across multiple channels, the growth marketer is expected to seek out opportunities to 10x or 100x. Product Manager Job Description The goal of CS is to reduce churn. Project Manager Product Marketing Manager Senior Product Marketing Manager Director Product Marketing Vice President Product Product Marketing Manager to VP Product at the same SaaS over a span of 4 years. That often happens when the Product part of the marketing mix is very relevant, like products that require a lot of technical knowledge to market marketers that are very involved in the creation, design, development, and launch of the process. Dec 22, 2024 · Motivated Product Marketing Manager with 5+ years of experience in the industry. As a Product Manager, your primary responsibility would be to launch innovative and environmentally Jan 6, 2025 · What does a product marketing manager do? A product marketing manager communicates the value of a specific product or products to people outside of the organization, such as potential buyers, clients, or investors. Marketing manager is very broad term. Learn where the term came from (read the Scrum Guide - it's less than 8 pages), what it meant originally, and challenge this against your organisation and job description. While this often results in lots of time spent with engineers to ensure we have the right product, it can also mean getting in the weeds on reported issues with a high profile customer, speaking at industry events, training internal teams on how to use the product, or Working part time within the product marketing dept…coordinate with us to help out with certain projects or allocate a certain number of hours/week to get product marketing experience. Just try to align your experience with the role. Graphic / web designer 1. Product marketing managers liaise between the product and audiences, including sales, marketing, customers, and prospects. My advice, figure out what you want to do within marketing. ; 🧠 Prepare for interviews: The product management interview process will test your product design, product strategy, analytical and estimation skills, as well as your behavioral fit with the company. Build a network within the product marketing group – connect with people in the role you want to move into, ask questions about what they do, and express Which is effectively - Director of Marketing, performance marketing, digital marketing, positioning and brand, copy and content, marketing and revenue operations, product, partner, data analysis, research, seo, abm, strategy. Watch every thing you can on Udemy or YouTube to get the knowledge, but if you’re doing it for a job the CSM is the only one. Global median salary: $73,000. I have 2 job offers in front of me, both with startups. Your job may be only to do the market research on a certain segment and then feed that in to a product marketing manager who works on the value props while UX might be tackling persona research. I have been searching for new jobs in industries/areas that I enjoy (surfing, outdoors, etc. I have worked with project managers in a particular feature/set of features of a product, but ultimately the product manager is the person managing the product lifecycle (ultimately making sure you build the right thing) . They are responsible for identifying customers' needs and the larger business objectives that a product or feature will fulfill, articulating what success looks like for a product, and rallying a team to turn that vision into a reality. There could be many reasons why job descriptions may make a job sound more difficult than it actually is: - The person writing the job description may be trying to attract the most qualified candidates by highlighting the skills and responsibilities that are necessary to be successful in the role. The program manager roles are typically the final decision maker on what makes it on the roadmap back at Redmond HQ based on input from regional/country-focused marketing teams, aided by product planning, UX research and so on. Product Manager Job Description Template Job Brief. I was in support for several years before moving to a Product Owner role within the company (for the product I did support for). Although the role can vary across different companies, some common responsibilities you may see in product marketing manager job How to write a product marketing manager job description . Goals of a Job Description. Knowledge is power. To attract a qualified candidate, use your product marketing manager job description to introduce potential hires to your culture and values. 5 years Picked up first job as a marketing assistant 1. Demonstrated ability to execute effective go-to-market strategies and reach product adoption targets. PM is the continuous management of the product where PO is a role you fulfil during agile projects. Most companies have PMM roles as the most "entry level" product marketing role which requires 3-5 years experience. In tech companies, a Product Manager is colloquially thought of as the CEO of the product. Here's a (inaccurate) analogy that nonetheless illustrate what it is. The main difference between a product manager (PM) and a product marketing manager (PMM) is their relationship to the product’s value. it’s more of Now the issue is, when applying for marketing coordinator positions, the job descriptions are incredibly inconsistent and hard to gauge what an actual day to day looks like. I personally feel PMM is a much more interesting and challenging role. Understand the product marketplace and formulate relevant positioning tactics. We're hiring a Bookkeeper / Office Manager in Walker, MI. This is my resume for my current position: -Company hit a record-breaking $3M product sales for the first time (5% increase from prior year) A lot of it is layering audiences and different campaign types from awareness to consideration to conversion. 11. For the job description, we should explain that an influencer marketing manager job involves campaign management from start to end. As I read through the job description I start mentally checking boxes of the thing I see myself meeting the criteria of. One is a Growth Marketing Manager role, the other is a Digital Marketing Manager role. It's more than just the title; it's about understanding the responsibilities and skills required. 5 years Marketing coordinator 1 year Then marketing project manager 2 years Senior marketing project manager 4 years Marketing director staff of 4” 2 years grew to 8 in my team. It’s a spec that defines what your team should hire for, just like a product spec defines what your team should build. 3 billion. Sr. Content Marketing Manager $135,000 (I think? North of $130k, anyway. Product marketers work with engineers support, designers, and the marketing manager. product marketing manager. You'll see that resume looks quite simple with its one-page, one-column layout. That's usually a good guidance equation. He's not supposed to do content creation. Researching the market to learn the competitive environment. I am perusing the job listings and see a marketing manager role. His sole role is to help market new features of the product and it's brand positioning in the market. Act as project manager between marketing, sales and product teams for product-focused initiatives. I'm really most comfortable with the strategy and Martech aspect of marketing, and not really the "salesy" Product Marketing Manager side. It appears the only requirement to be a product manager is five years experience as a product manager. Product Management/ownership is a lot of keeping stakeholders happy so try to relate that to how you worked with clients in support. This is how I approach Product Management as well. Here are Jan 8, 2025 · Aside from core end-to-end Product Marketing functions like supporting our product strategy and leading Go-To-Market efforts, you’ll also play an important role in shaping what Consumer PMM looks like on Reddit. Associate PMMs are entry-level product marketers who manage one or two work streams of one product launch and are closely supervised by a PMM or senior product marketing manager. But is the APMM role also as prestigious? How would it compare to Google SDE in prestige and career trajectory? Through a simple LinkedIn search, I saw most APMMs at Google are either marketing or business majors. Marketing director staff of 14 - 3 years still here. Most importantly, it is unbiased and not affiliated with any 3rd party course, newsletter, blog, website or any other paid platform. I work with Pmms now and these are the changes in the role which i observed: 1-priority is supporting the top of the sales funnel targeting the economic buyer, 2-emphasis on content that optimizes search and social media vs technical accuracy. We are looking for an experienced Product Manager who is passionate about building products that customers love. In larger cities or more competitive industries, salaries may be higher. Eventually requirement will feed in to the technical team where historically the program manager had their hands on the tiller. Adept at market analysis and product development. Product manager vs. All of my past roles have been Website Manager and Digital Manager. The main source of the success of the sale of a product in the market depends on the product marketing manager. It helps determine the role’s title, compensation, and success metrics to measure performance. The Marketing Coordinator Assistant job description entails a vital role in the marketing industry, supporting the Marketing Coordinator or Manager in executing marketing initiatives. The post should be concise and direct, and the lists of objectives, responsibilities, and qualifications for the role should have no more than six bullets in each. Upon expiration of the credit, users are charged based on Sponsored Job budget. Research job descriptions: Dive deep into the job descriptions of PMM roles. Proficient in market research and identifying trends and opportunities for growth. A product marketing manager is a leadership position that entails planning out, guiding, and taking accountability for marketing campaigns, strategies, and other marketing-related initiatives of (mostly) new products. Hi , I was offered Technical product manager (TPM) role at a company. My new job as a "Brand Manager" at one place sounds like it's going to be similar to jobs I've Of course. Test and refine new marketing approaches and channels to reach and engage key audiences. It doesn’t matter what the job description says—this is your job. To get an even better idea of their job duties, let’s take a look at this sample product marketing job description. As for what encompasses their work I’d go look at some job descriptions on LinkedIn. This involves being proactive vs reactive. To help your organization develop innovative products that meet customer needs, you need to attract and hire a strong product manager — and it begins with a strong job description. Mar 4, 2025 · What does a Product Marketing Manager do? A Product Marketing Manager, or Product Promotions Manager, promotes products and their features to an organization’s target audience. Sep 12, 2023 · Let’s break down how to secure a Product Marketing Manager role step by step: Step 1: Learn. - Read well-written Product Manager job descriptions to get an idea of the keywords or phrases you should be using. Role Description: Reddit Inc. Some specific "red flags" in a marketing job description that may turn away highly qualified candidates include: * Lack of clear job responsibilities: Using phrases like "wears a lot of hats" or "multi-tasking" can indicate that the role is not clearly defined and that the person in the position will be expected to perform a wide range of tasks The job of an engineering lead/manager is to make sure things like this don't happen, or at least don't get to the point where they are a major drag on the team. Oct 25, 2024 · Reporting to the [insert job title], the Product Marketing Manager is responsible for supporting the go-to-market strategy and execution, streamlining internal release processes, and collaborating to tailor messaging, packaging, and delivery of the solutions to market. You will also serve as the internal and external evangelist for your product offering, occasionally working to support the sales channel and key customers. I stole this quote from one of my favorite authors, and I think it applies perfectly to PM work. A manager with 10 years experience in advertising will make more than the statistician (likely) even if the demand for statisticians is higher. Sep 19, 2023 · Associate Product Marketing Manager. Feb 12, 2025 · Here is an example of a job description for the role of a product manager: We at Hexagon Ltd, a sustainable packaging solutions provider, are looking for a Product Manager to expand our markets and establish a presence in the Asian subcontinent. Or, at least, that's the reality of it. A bootcamp is an accelerated, intensive program that teaches in-demand Associate Product Marketing Manager -> Product Marketing Manager -> Senior Product Marketing Manager -> Group Product Marketing Manager (Roles post-MBA might skip out on Associate PMM) Just to add to this, I’d love to know how easy it is to switch from tech PMM pre-MBA to tech PM post-MBA. Jan 4, 2022 · Through talking with Oakley, I learned that a product marketing manager, or a PMM for brevity, is a specialized marketer who takes ownership of a product’s positioning, messaging, and branding. PMM is a more specialized set of skills. There is a pretty defined hierarchy within this role: APM / Jr PM -> PM -> Sr PM -> Group PM / Manager, Product -> Director, Product -> VP Product -> Chief Product Officer. You will work with product marketing and marketing communications to help define the go-to-market strategy by providing key product and market insights. is seeking a Senior Product Marketing Manager (Sr. Marketing/Digital Analyst, use analytics as a keyword, data science, etc. This includes activities such as the development and execution of campaigns, content creation, new product launches, demand gen, social media, upselling, cross-selling, sales enablement, email, digital campaigns, and events Got a decent job offer as a data scientist from a mid sized company. If you don't have that, the HR software will reject your application in a matter of minutes. It could be you oversee and serve as an expert in a specific area of marketing for the company, or it may mean you manage an entire marketing team. Ask friends, mentors, or our tech resume coaches to review your resume. In larger companies probably you will find multiple product managers even on the same product. There is one role responsible for defining the path forward for a product or a suite of products - it comes in many flavours sure, but it is one role: Product Management. In this role, you will drive strategy and Marketing managers work with leadership and sales. Product team leads (eng, pm, designer) should all be aligned on the level of effort of requests, and any critical bugs should be given priority if the eng lead indicates such. PMM) to lead product marketing for our consumer and community products. Step five in learning how to become a product manager, is going out and meeting some of them in the wild. Churn happens because of lack of adoption or lack of value, so it’s your job to increase adoption and build value. Facebook Business/Ads Manager, LinkedIn Ads Manager, Twitter Ads, Reddit Ads, etc. Depending on which direction you go, there’s a lot of variety in roles under the “marketing” umbrella; I’ve been everything from an assistant to an ecom manager to a product manager to a brand manager…all within the marketing department. Oct 13, 2024 · Additionally, the marketing manager details two major career achievements: “personally recruited and trained 30+ marketing and sales specialists, improving overall sales targets by 24%” and “directed the launch of 12 new product lines with total annual revenue of $1. What I do know well is the product, the customer and how to tell the customer's story to those updating the product so they can understand the customer. Job Type: Direct Hire Pay Rate: $42,000-$48,000/year View job description and apply here: Jun 12, 2024 · Motivated Associate Product Manager with 2+ years of experience developing and launching successful products. Things like management salaries or jobs that are purely a product of time on the job distort this. Product Knowledge CHECK (support it and use it everyday, duh) For example, your two marketing roles use 13 lines not including job titles and years. Did that for about 3 years before I was internally recruited to come to marketing as an Associate Product Marketing Manager. Product managers set the product roadmap according to the vision and identify customer pain points to build a better product. Assist marketing manager with all things marketing. Proven track record in developing and launching products successfully. The corruption of product manager/ product owner roles leaves a strategic vacuum which many are now filling with product marketing managers. Generally speaking a Program Manager is more strategic whereas a Product Manager is more tactical. Every “entry level marketing job” that promises to train me in branding, SM content creation, advertising, and business plan development that I’ve applied to has ended up being a peanuts-for-pay sales job, going door to door selli Brand side, look for roles like Brand Manager or Marketing Manager. I wanted to know the difference between this role and product manager role. Current product manager: the saying in our company goes “product management is a job product ownership is a role” i. 1:1 of marketing to non-marketing points is not an ideal ratio. You almost never get praised when the product does well, and forget about monetary compensation unless your product directly increases the value of company stock (and that you get paid in said Jan 9, 2013 · What Hiring Managers Look for in a Product Marketing Manager. Fancy way of saying junior. Your first four roles that are not marketing-oriented (or at least not described in a way thats transferable to marketing skills) also take up 13 lines. The problem is "job description" is a misnomer. If I were a Program Manager I might identify a risk within a team while aligning product strategy, the onus would be on me to correct the workflow or whatever was needed to remediate that risk. All paths are equally applicable to college graduates and experienced professionals who are seeking their first product management job. They leverage their understanding of the product, market, and users to create effective marketing strategies. This includes: Strategy development, Finding influencers, Reaching out to influencers, negotiating terms of collaboration, and managing contracts. Recently finished undergrad here with a shiny marketing degree that I’m now realizing may not mean a whole lot. You will support the product commercialization process, working closely with I'm currently a project manager for a bank managing IT related projects. PMM) to lead product marketing for our consumer and Two weeks ago, I signed an offer for my very first Product Manager role at a unicorn startup! 🦄 Here are some tips that helped my resume stand out: Keep the Design Simple. Their tasks include the following: Developing user and buyer personas. But in general, the job descriptions tend to be all over the map and just depend on the employer. Join a medium to large sized product company, and then internally move to a PM role Usually, the product marketing managers are very product oriented instead of market oriented, for example. My job is to do whatever needs to be done to make the product successful. It depends why your doing it: for employers or for the knowledge. Product Marketing Manager (PMM) Feb 3, 2020 · Job brief. Most companies pay well for product marketing, probably even better than PMs (depends on how large both teams are). As a product marketing manager who used to be a PM and actively recruited for both, I can confirm it was much harder to find a PMM job vs PM. This job is ideal for someone who is self-motivated, enjoys wearing multiple hats and has bookkeeping, office management and payroll experience. Originally hired as Head for a marketing discipline. Now doing something else at a different company. Product marketing manager job description and template For years, (Company X), has been offering innovative products to meet the specific needs of every customer. Then there's reporting. They have a mixture of responsibilities including creating a road map for development, ensuring the voice of the customer is understood and considered, how to position the product in the market, and ensure the sales engineering and marketing teams this is a good definition. The success of any organization is closely tied to the strength of its management team, so you need a strong product marketing manager. With nonprofits I had interviews with these jobs: Communications & Outreach Coordinator, Communications Coordinator, Marketing Coordinator, Content & Marketing Specialist, Marketing Communications Manager, Digital Communications Specialist, Development and Communications Manager (hired), Content Marketing Manager, and Marketing Assistant The product training courses are completely worthless and expensive. This is a growing space for Product Marketers to connect and share knowledge, resources, strategies and advice and talk through changes in our field. I've got a new job as an in-house marketing manager for a marketing agency! I'm going to be the only marketer for the agency (everyone else is client-focused) so I'm looking for guidance on how to stay organised. Yes, networking and things matter but at the end of the day the right leadership should want to promote and grow people to take leadership roles internally who know the business, have demonstrated good soft skills and team leadership vs hire externally. They focus on building products that customers love by defining the product vision, strategy, and roadmap. Similarly, a product marketer is the CMO of the product - best practice is that all PMM activities informs how demand gen, content, enablement, PR markets/GTM strategy of the product. At my last company a PMM was essentially a marketing manager for a specific target audience/industry for the product (it was a tech company target multiple industries) they came up with the strategy for the year, managed the budget, briefed everything in to the different channel owners, basically oversaw and decided on Received a Marketing Product Manager role this week here are some of the details on the job requisition. I am aware that the Google APM role is super prestigious. I've been trying to find an opportunity to move into a product manager role since 2015. Network in the field. As we continue expanding, we are searching for an experienced product marketing manager to take charge of a cross-sectional development team. I’d assume Product Marketing Lead is an actual people lead of product marketers, and a Product Marketing Manager is between Jr PMM and Sr PMM. The following are the key duties and responsibilities of a Product Marketing Manager: Yes the role being different from company to company is a huge one for me. Product marketing managers are responsible for developing effective marketing strategies and plans to communicate the features and benefits of new products to customers. Their responsibilities typically include assisting in developing, implementing, and managing marketing campaigns, promotions, and events. Who defines the why and what of the product. ” 📄 Create an excellent APM resume: 80-90% of candidates never make it past the resume screen. The first is the company size and structure. Product marketing is a niche area of marketing, it is not common to get into product marketing at an entry level, straight out of college. The tools I use are largely the platforms themselves. ) Here's a general overview of what it's like to be a marketing manager, addressing some of your specific questions: Income: Marketing manager salaries can vary significantly based on factors such as location, industry, experience, and the size of the company. to clarify the difference between a growth marketing role and a generalist role — a growth marketer works across channels to find opportunities to dramatically scale growth. These products could be anything, ranging from kitchen tools to groundbreaking apps. Welcome to the Product Marketing community. ) Remote, but I'm East Coast USA Edit: my coworker is younger and making $160k in DC, though -- but she's in product marketing. The closer to product you are, the more technical the information and thus the more companies value your input. Their duties include studying the company’s products, locating key features that will attract customers and creating marketing campaigns for products. yslgq yhbmtdil evab nvle nchdje lsxio icr yfsasz sktvdsnv ybwcq nwgn pzxl alo quzwlu soyma