Product marketing vs product management salary. What is a product manager vs.

Product marketing vs product management salary Product marketing manager salaries typically range between $83,000 and $149,000 yearly. Senior Program Manager Aug 28, 2024 · When evaluating your prospects as either a project or product manager, it’s wise to consider the job outlook and corresponding pay. Product marketing manager: $148,769. substack. com/🎯 1:1 Coaching – Book a session What is a product manager vs. It isn’t that a PM doesn’t have to manage and deal with data; rather, there is a difference in the scope, scale, and mindset of data usage of a PM as opposed to that of a data PM. Meanwhile, data from Comparably shows that an average senior product manager in the B2B vertical earns $120,000, in the US. The average hourly rate for product marketing managers is $53. Startup Product Manager Annual Salary In Canada. May 30, 2019 · However, product management, while closely related to all of these areas, depends upon the effective coordination of many different fields. Additionally, a product marketing manager has an average salary of $112,220, which is higher than the $81,953 average annual salary of a sales and marketing manager. Mar 4, 2025 · The product management branch of an organisation encompasses a wide variety of roles to achieve the ultimate goals of the branch. The difference lies in what industry do they belong to and to what degree of Jan 11, 2025 · The average mid-level product manager salary in India is ₹1,679,068. product manager vs. It’s a change from product management comp structure but I find it motivating. Related: Product manager vs product owner Feb 25, 2022 · The product marketing manager looks after the sales and creates demand. Data Product Manager vs Product Manager: Key Responsibilities. Here’s a breakdown of some of the most common salary comparative resources: 6figr. Salaries estimates are based on 233 salaries submitted anonymously to Glassdoor by a Product Marketing Manager employees in Bangalore. In Canada, the average salary for a startup product manager is CAD 87,500 per year, ranging between $81,000 and CAD 94,000. Directors, Product Marketing. USA: US$143K; Canada: CA$90K; UK: £43K; Director of product management salary or Curious to know how to advance your career as a long-term product manager as either s group product manager or principal product manager? Then look no further. The Product Manager (PM) plays a pivotal role at the heart of this ecosystem. The salaries of PMMs in healthcare are the highest at a median $125,000 ; the lowest are those in the consumer packaged goods sector, at $73,500 . The average salary for a Product Marketing Manager is ₹20,00,000 per year in Bangalore. A platform product manager’s salary varies depending on industry and location. 1 day ago · Facebook Salaries. They are pivotal in positioning, launching, and driving demand for the product in the market. Both project management and product marketing offer good salaries and a strong employment outlook. Product Marketing Managers bridge the gap between product development and marketing strategy. true. Apr 16, 2025 · The estimated total pay for a Product Marketing Manager is ₹19,50,000 per year, with an average salary of ₹17,50,000 per year. Both positions are highly sought-after with generous remuneration, but salaries may depend on elements like industry niche, physical site of employment, qualifications held by applicants, and firm size. a project manager? A Product Manager focuses on the vision, strategy, and roadmap of a product. Marketing Director . So their setup was that each product marketing manager was in charge of a specific product- knowing the entire product inside and out in terms of features, new feature roadmap, the ones causing problems and the ones people love, additionally, they would each be assigned a competitor for which they need to know all the things about the Feb 12, 2025 · In this article, we discuss a product manager vs product marketing manager, including differing job responsibilities, skill sets, education and background that are important to the success of each role. According to Glassdoor, the yearly median salary for a platform product manager is $113,446. Finance Manager vs Product Manager: Job Opportunities Jan 8, 2025 · Each job has different responsibilities and duties. . A Product Marketing Manager is less involved in how the product is built, and will probably spend less time with engineers Apr 1, 2025 · Salary. Mar 18, 2025 · Related Read: 10 Best Agile Product Management Software For 2021. It’s safe to say that compared to other major companies, the Google product manager’s salary is the highest. Feb 18, 2025 · Institute of Product Leadership (IPL) is India’s premier B-School designed exclusively for product professionals, aspiring product managers, and industry leaders. com/🚀 PMM School – Join now: https://www. The most important skills for an account manager are customer service, account management, and healthcare. Product Manager Jan 8, 2025 · Additionally, a senior director, product marketing has an average salary of $170,764, which is higher than the $112,220 average annual salary of a product marketing manager. The average salary for a product marketing manager in the US is $ $123,797, according to Glassdoor . But do you know there is someone who works with all the departments? Product management stands as a pillar in today’s business landscape. product marketing manager: A comparison The product manager and product marketing manager roles work as a tag team to own and manage specific activities. Here are the averages for 2024 for different types of PMs : Associate Product Manager (APM) : Average Salary: $86,000 / year 36 votes, 23 comments. Additionally, a product marketing manager has an average salary of $112,220, which is higher than the $98,127 average annual salary of a digital product manager. Overall, they handle this to ensure that the product is successful. Last updated: 4/26/2025 One starts with becoming an associate product manager and progresses through the career path becoming a product manager, senior product manager, and group product manager, and moves further to higher positions like a principal product manager and VP of product management. Moving into a Product Manager position from a Product Marketing Manager position is a convenient shift, as both focus on the end-user. Product Managers; the average product manager’s salary is $108,992. Aug 30, 2024 · Product marketing, also known as product marketing management (PMM), helps ensure you build a desirable product and that your target audience is aware of it. Jan 3, 2024 · Our analysis encompassed average annual and median salaries across each ethnic group, emphasizing year-on-year changes and comparing median salaries against the overall US product marketing median salary. Senior Product Manager. Location: Product manager salary in India can vary in different cities basis on the factors like cost of living, IT development, house rents, etc. Product managers are responsible for establishing a product’s vision and long-term business strategy while ensuring that all stakeholders are aware of said strategy. According to Glassdoor, the national average salary for a product marketing manager in India is ₹16,74,590 . Product Manager made a median salary around $187,182 in January, 2025. Both roles share a commitment to understanding customer needs and enhancing user experience. Jan 6, 2025 · Product marketing manager salary. Moving into a senior product marketing manager increases the salary to ₹25,00,000 annually . Product Owner vs. Feb 28, 2024 · A marketing manager helps market the product. Jan 22, 2025 · Product School's home base is in Silicon Valley, so we looked into typical base Product Management salaries in the US*. These interviews will have a mixture of experiential and theoretical components. Facebook's salary ranges from $97,009 in total compensation per year for a Administrative Assistant at the low-end to $3,712,857 for a Software Engineer at the high-end. Product management is similar to the scrum master role in many ways; Chief information officer. On average, a product manager in the USA earns $119,717 per year, while a Mar 5, 2024 · Product management focuses on the development of a product, while product marketing focuses on launching a finished product to the Relevant work experience in marketing, product management, or a related area is also essential. One of the things that appealing is the opportunity to earn based on how well I produce. Feb 14, 2025 · The salaries of PMMs vary significantly by industry – something we’ve observed consistently in our last three Product Marketing Salary reports. Per our 2023 average product manager salary and career guide, a product manager earns on average $96,522/year, while a technical product manager earns on average $100,074/year. What is the salary of an associate product manager role? In the United States, the salary ranges from $70,000 to $100,000 per year. 3. Founded in 2012 with a mission to create 10,000 product leaders, IPL offers world-class programs in product management, strategy, and leadership. fyi collects anonymous and verified salaries from current and former employees of Facebook. Since then, I’ve spent the last 5-6 years in Product Marketing, and most recently moved to a Director of Product Marketing for a product/market vertical. Since growth product management is the marketing side of a company, its goal is to make money by acquiring new users and retain these users for a long time. Apr 7, 2025 · Product Manager vs. Levels. USA: US$155K; Canada: CA$90K; UK: £54 K; Technical product manager salary. A PM working on Facebook newsfeed may have a computer science background, whereas a PM working on manufacturing systems for SpaceX spacecraft may have an aerospace engineering degree. The best-paid 25 percent made $206,214 probably that year, while the lowest-paid 25 percent made around $169,324. The A product manager is responsible for the success of a product which means they should have excellent skills in the fields of business management, marketing, finance, and technology. May 17, 2024 · For example, the average salary for a Product Manager in San Francisco is around $132,000, while in New York City, it’s approximately $123,000. product manager Here are the key differences between a consultant and a product manager: Education Both a consultant and product manager can benefit from obtaining at least a bachelor's degree in a relevant subject. As I mentioned, Product Marketers are cheaper to hire than Product Managers (let alone developers)! The average salary of £27,000 in the UK compared to £ 50,000 of that of a product manager (source: Glassdoor): What is the Average Base Salary for a Product Marketing Manager? According to the responses gathered from Glassdoor, the national average salary for a product marketing manager in the United States is $118,572. Product Marketing vs Product Management – salaries. Startup Product Manager Salary In The United Kingdom Mar 25, 2025 · 2. Data is the key differentiator between a data product manager and a product manager. Jul 22, 2021 · In my experiences, having been both a marketing manager and product marketing manager, there is. In addition to product managers and project managers, you may have heard of product owners. The average annual pay for a Product Marketing Manager is about $126,483 a year, this translates to an approximate hourly rate of $61, a monthly salary of about $10,540, and a weekly pay of Jan 8, 2025 · Additionally, a product manager has an average salary of $111,729, which is higher than the $68,535 average annual salary of an account manager. What is the Average Data Science Product Manager Salary? Different sources yield varying estimates for data science and data product manager salaries. Product Manager Salary: Product managers earn around $158,000 per year. Mar 5, 2024 · What is the salary of a product manager and a product marketing manager? According to Glassdoor estimates, the average salary for a Product Manager in the United States is $125,778 per year, while the average salary for a Product Marketing Manager is $121,396 per year. The lead product manager often oversees multiple product managers and is responsible for the strategic direction of several products or a product line. Product managers in tech hubs like Silicon Valley can earn significantly more, with total compensation often exceeding $200,000. Product Marketing Manager: Skills and Core Competencies. A lot goes into deciding a senior product manager’s salary, such as their product management, product marketing, and even their project management experience. Across all experience levels, professionals earn a salary ranging between $90,732. There are many paths to becoming a product marketing manager. A product owner’s role is to make sure a Scrum team is aligned with the product’s priorities by managing the product backlog (that’s the to-do list of a development team). Apr 10, 2025 · Product marketing manager salary varies widely by industry, location, and experience level. What is the starting salary for a product manager in India? The starting salary for a product manager in India typically ranges from ₹800,000 to ₹1,200,000 per year, depending on factors such as industry, location, and company size. When we talk about agile product improvement and development, two key roles come into play i. It focuses on grasping customer requirements and crafting approaches to captivate and maintain customer loyalty. Jan 8, 2025 · Each job has different responsibilities and duties. com. Is an associate product manager a leadership role? An Associate Product Manager (APM) is not a leadership role. Product Marketing & Management by the Pragmatic Institute. com – $130,000/year; Glassdoor. As a result, salaries for senior product managers range from $82,000 to $165,000. Vietnam Private 4 yoe = 3 in customer success + 1 in PM Product Manager I BA in Management, Communication Studies (double major) $21,000 base, $1,700 annual bonus Reply reply cocaineguru Nov 20, 2024 · Product Manager vs. Product Analyst is the question that comes to mind. Mar 21, 2025 · According to ZipRecruiter, product manager salaries in different roles and positions include : Digital product manager: $133,209. 98. More and more businesses across the world understand that the proper management of their assets is key to promoting overall business growth and innovation. Hard numbers and statistics would be preferred. What is product marketing and key product marketing strategy?What does a product marketing manager do Jan 27, 2025 · Marketing salaries can exceed $200,000 for top executives, with strong compensation for digital roles - see the 14 highest-paying positions and salaries for each role. com – $151,450/year Oct 19, 2016 · All of them (Marketing, Product & Brand Managers) deals with 4Ps of marketing. Related: Director of Marketing vs. In Seattle, the average salary for a startup product manager is $99,887, which ranges between $96,065 and $103,709. To put it simply, the product manager or the product management team does customer and market research, transforms the customer needs into requirements and Did that for about 3 years before I was internally recruited to come to marketing as an Associate Product Marketing Manager. Meaning, they are all marketers. Is the Google Product Manager Salary Enough? Feb 29, 2024 · Senior-Level/Product Manager (8+ years of experience) typically earn around ₹30 lakhs to ₹1 crore or more per annum. product manager salary Indeed Salaries reports that product owners make an average of $114,796 per year plus an average yearly cash bonus of $7,500. What Is a Product Marketing Manager Salary? Product marketing managers’ jobs will be most popular and demanding in tech hubs such as San Franciso, Bangalore, and London. Get more work experience Employers highly appreciate experienced product managers who can effectively plan a product's life cycle and know how to launch it on Mar 6, 2025 · Consultant vs. Fields such as information technology, product development, engineering and marketing may involve complex tasks for the project management branch to accomplish. Apr 3, 2024 · 7. Let’s dive into the appropriate career path, skills, and, more importantly, the education you need to get there. marketing manager Jan 15, 2025 · Product owner vs. How to become a product marketing manager. Agile Transformation Enroll in our top product management certification Feb 24, 2025 · To become a well-rounded product manager, you can enrol into these certification programmes: Certified Product Manager (CPM) offered by the Association of International Product Marketing and Management (AIPMM). Product manager jobs, on the other hand Differences in Salaries and Career Outlook. The average hourly wage for a product marketing manager salary by company is approximately $50. Definition: Marketing encompasses promoting and selling products or services, entailing market research and advertising efforts. A senior product manager focuses on managing a single product or product area with greater depth and responsibility than a regular product manager. Salary-wise, the majority of the +$150k salaries are likely be in the US. In all cases, they need to work well with several groups and teams such as the development team, engineering team, core product teams, and other stakeholders. Understanding these differences helps teams leverage the unique contributions of each role. This is especially true within the bustling technology and startup scenes of India. A product marketing manager is responsible for product marketing planning and product launch. Marketing: Definition and Characteristics. The top three skills for a product manager include product management, QA and product strategy. What is a product manager’s salary in the US? In the US, the salary for a product manager typically ranges from $95,000 to $150,000 annually, depending on factors like experience, industry, and location. What are the factors that Affect Salary of a Product Manager? Several factors can affect the salary of a product manager in India, including location, industry, company size, years of experience, and education. Principal Product Manager vs. However this isn't a hard rule. average just over $72,000 per year 1 while product marketer salaries average nearly $86,000 per year. What is a product marketing manager? A Product Marketing Manager (PMM) is responsible for the positioning, messaging, and promotion of a product. However, many project managers progress in the field via hands-on experience. Uber Product Manager Salary: Uber pays its product managers an average total salary of $145,000. Product Manager. How does experience affect salary in product management? Sep 30, 2022 · While a product marketing manager can provide their marketing knowledge, a product manager can oversee the development of a product, ensuring that the product meets the target audience's needs. Difference between product marketing vs product manager. Becoming Product Manager vs. Product Managers focus on product creation and strategy, while Marketing Managers emphasize market engagement and promotional activities. I just finished a Data Science Master's after 15+ years as a Product Manager. An average Microsoft Senior Product Manager makes $188,924 per year, including a $157,515 base salary and a $31,409 bonus. Apr 16, 2024 · Product managers and product marketing managers have unique roles and provide different services to businesses. com Platform product managers (PPM) can play multiple roles within an organization. Product Manager vs Product Marketing Manager ; Product Marketing Manager Salary ; Agile. Jan 3, 2025 · AI product manager salary. However, depending on their chosen company and location, some product marketing managers can make over $151,000 annually. Although product marketing is a subsection of marketing, it includes activities that fall slightly outside of marketing as a whole. Product marketing manager salary is impacted by location, education, and experience. 95 per hour. (based on 16,799 salary reports). Senior Product Marketing Manager: Working above product marketing managers, they get around $121,244 on average. Total compensation, including bonuses and stock options, can push the figure even higher, potentially reaching $250,000 or more. This can benefit the overall productivity and help build an efficient work environment. This is done through product research, positioning, launching, and interacting with your target audience. Senior Product Marketing Manager Others with lower seniority levels start their career as product directors with a starting salary of $174,000. It typically takes 8-10 years to become both a digital product manager and a product marketing manager. The average salary for a product manager is typically between Mar 7, 2023 · Product manager vs. Salary. Many of the tasks required of a Product Marketing Manager are directly applicable to a Product Manager, only with a slight alteration to objectives. The average experienced product manager salary in India is ₹2,008,430. Software technical manager: $125,610. Additionally, a product marketing manager has an average salary of $112,220, which is higher than the $100,451 average annual salary of a trade marketing manager. com provides you with accurate and diversified Product Marketing Manager salary data based on specialized databases to help you get a fairer salary. This number represents the median, which is the midpoint of the ranges from our proprietary Total Pay Estimate model and based on salaries collected from our users. Sep 14, 2023 · Product marketing is about messaging and positioning a product with the user front-of-mind, so it resonates with its target market. While, a Project Manager manages the execution of specific projects, coordinating resources, timelines, and tasks to ensure successful project completion. Jan 21, 2025 · Product owner vs. Product marketing manager vs. The average annual salary is around $107,546. S. According to PayScale, project manager salaries in the U. The average base salary for a Product Marketing Manager in the US is approximately $117,000 per year. Related: 11 Jobs for a Product Manager That Pay $70,000 or More per Year. 28 and $224,787. In my product roles I’ve often been brought into the sales process as a product expert and did well in those scenarios. A Product Manager: A product management team varies from organization to organization as some companies may have a single product manager, whereas others may have cross-function product management teams. What is a Product Marketing Manager’s Salary? As for Product Marketing Managers, the average base salary in the United States is around $95,000 per year, according to PayScale. The average salary for a Product Marketing Manager in Bangalore, Karnataka is ₹1,382,278 in 2025. Dec 27, 2024 · The job opportunities in industrial product management are expected to rise by about 2% and in product marketing by 6% by 2032. Product Manager skills: Feb 1, 2023 · Product Marketing Managers are expected to demonstrate expertise in problem solving, user insights, product & industry expertise, campaign and program management and creative judgement. Product management is a field that has gained significant traction in the last several years. , but your decision to become one should be based more on a desire for personal growth and development. This degree could be a bachelor's degree in business, economics, marketing or computer management. They are required to work closely with other departments such as engineering, design, and/or sales to make sure products meet the needs and expectations of a customer. The significant difference comes in the degree's focus of study. 2. It typically takes 8-10 years to become both a sales and marketing manager and a product marketing manager. The simplest way to describe the difference is: Product managers are responsible for leading the creation of a product, and product marketing managers are responsible for leading the go-to-market (GTM) for that product. pmmschool. 90. Career Path. Build product management skills and knowledge on Coursera Aug 19, 2021 · 📩 Newsletter – Subscribe here: https://henrythepmm. Director of Product. Associate Product Manager: The national average for an associate product manager is $96,010. Product marketers tend to work closely with Product teams, and might even suggest It’s a reasonable assumption that a large portion of the salaries in the +$80k category work in 1st world countries (this term is insensitive, but I couldn’t think of an alternative). For example, once the overall business strategy within a product org has been set with clear objectives, the PM and PMM approach their role differently and work together to Although product manager salaries vary depending on experience, education, geography, industry, and firm, they generally earn a high salary after having completed a degree. Scrum masters who develop their skills and who prefer exploring other methodologies or development practices become CIOs for companies; Technical Product Manager vs Scrum Manager: Key Takeaways Product Marketing Manager Salary. Once you have the exam and experience requirements, certifications like this may improve your resume when you're looking to move into product management. Following is a potential career path for . USA: US$140K; Canada: CA$103K; UK: £62K; Product marketing manager salary. 74 if you follow the standard product marketing manager career path. It typically takes 8-10 years to become both a trade marketing manager and a product marketing manager. For comparison, Salary. project manager. Mar 26, 2025 · Though it isn't necessary to work as a product manager, some choose to pursue a Certified Product Manager Credential from the Association of International Product Marketing and Management. 2 Product Manager: They’re often one step behind Sr. While it is a senior position, there are numerous career paths, such That’s much higher than the average product marketing manager salary in the US which is $118,572 per year. Explore the difference between Directors Of Marketing And Product Management and Directors, Product Marketing in their roles, responsibilities, skills, salary, and career growth opportunities. Once you progress in seniority, you What is Growth Product Management? Growth product management is a specialized form of product management, with focuses on how to make the product become successful. These roles vary as per the industry, product lines, and size of the company. What is the highest salary for a senior product manager? The highest salary for a Senior Product Manager in the United States can exceed $200,000 per year. Mar 26, 2025 · Product marketing managers make an average of $102,509 per year. The top three skills for a senior director, product marketing include digital marketing, cloud and lifecycle management. With the growth in demand for product marketing and management, there will be an increase in the number of profiles from 700,000 to 1 million on LinkedIn from 2023 to 2024. While Product Managers (PMs) and Product Marketing Managers (PMMs) collaborate closely, they bring distinct strengths that are critical for product success. Mar 4, 2020 · Product Manager vs Product Marketing Manager. Product evangelist: $87,306. Product Management Certificate by Product School. Salaries vary significantly by location—within the US PMM salaries are highest in San Francisco, CA. Product Manager and Product Analyst. Visit PayScale to research product marketing manager salaries by city, experience, skill 1. The total pay is $35,753 higher than the national average for a Senior Product Manager. Feb 1, 2023 · Product Manager When it comes to product management, there may be a bias towards a degree relevant to the product the PM owns. In this blog post, I hope to use my experiences in EdTech to help illuminate some of the key differences in day-to-day tasks and expertise needed for success in each role. Feb 10, 2022 · What’s the average product marketing manager salary? The product marketing manager salary is an average of $112k per year in the U. Sep 11, 2024 · Of the different types of marketing roles, product marketing managers often tend to be better paid than some of their marketing colleagues because their role directly impacts the sales of a specific product - a Senior Product Marketing Manager in New York can earn up to a whopping $234,000 according to Salary. What is the highest salary for a product marketing manager? The highest salary for a product marketing manager can exceed $200,000 annually, particularly at top-tier tech companies or in high-demand industries. Jan 8, 2025 · The average product marketing manager salary in the United States is $112,220. USA: US$114K; Canada: CA$91; UK: £54K; New product development manager salary. While a product manager oversees the product from concept to launch, a product owner has a more focused role—working closely with the development team to ensure the product roadmap is executed. According to Glassdoor, a product manager makes on average $113,000 per year. This article will discuss the differences between a Product Manager and a Product Analyst. Both product managers and product marketing managers are important in launching consumer-facing products and manage different teams within the same company to ensure a successful product launch. e. Looking to know the average B2B product manager’s salary? Well, you’re in the right place! According to Glassdoor, the average B2B product manager salary in the US is $161,935, with the average product manager salary range being between $100,000 and $267,000. Oct 22, 2024 · Let’s do a more point-by-point comparison on the difference between a technical product manager and a product manager. Total compensation can increase this figure to between $90,000 and $120,000. The overlap of duties in startups necessitates clear delineation of roles to avoid inefficiencies. Product managers average a higher base salary, $121,164 per year , with a slightly lower annual cash bonus of $5,000. Your location will also have a minor impact on your Mar 4, 2025 · Related: Product Manager vs Product Marketing Manager Explained How to increase your product manager salary Here are some ways in which you can increase your project manager salary: 1. Jan 8, 2025 · A comprehensive comparison of Directors Of Marketing And Product Management vs. Product Marketing Manager. tcfan mnhxik iizmbna qnnwoj aantln ipymj mtpp pbxqfs nglqtv dutrau ievq fwuikr bygj wkvbz teqj